This project aims to build a web platform that will help manage, revise and access consumer data for better consumer relations. This consumer relationship management tool can store consumer information and organise it, track sales information, create and manage sales pipelines, generate reports on customer data and sales performance, and help with tasks like scheduling follow-up calls or emails to streamline communication. 

Learning outcomes:

• Knowledge of object-oriented programming for creating classes to represent customers, sales interactions, and other aspects of the CRM system
• Knowledge of data structures and collections to store and manage customer information 
• Understanding of database connectivity to connect CRM tools to a database and store important data continuously
• Use of Graphical User Interface to create a user-friendly CRM using Java libraries like Swing or JavaFX 

What it takes to execute this project:

• Set up your Java development environment 
• Design class structure to represent data you want to manage in your CRM and define its functionalities 
• Build the functionalities of your CRM, like adding customers and recording interactions, and complex features like sales pipelines or generation of reports
• Build a command line or graphical user interface with Java library for your CRM tool
• Test your tool thoroughly with various scenarios and data to identify and fix errors and improve its overall functionality

Real-world applications:

• Sales  teams can use CRM to track leads, manage customer interactions, and close deals
• Marketing companies can use the tool to target a marketing campaign, identify customer behaviour, and measure campaign effectiveness 
• The customer service team can use it the track customer issues, manage support tickets, and offer necessary services 
• E-commerce platforms can use such tools to manage customer accounts, track their purchase history, and personalise their shopping experience

👉 Find the source code