Digital Marketing Roadmap for 2024

Digital Marketing Learning Roadmap 2024 for Beginners by Skyhighes Technologies will help you
 learn Digital Marketing from scratch.
 
Download Course PDF – Click here 

If I were you, I would have followed following steps;

Remember: You cannot be specialized in all, so learn basics of the all and choose 1 to become specialist in.

               Example; you can be specialist in either paid marketing or organic marketing, further, you can become specialist 
        in Meta ADs or Google ADs. After you are specialized in 1, then you can move to learn the next and become Performance Marketer.
Before we dive into Digital Marketing Roadmap, 
we need to understand some basic marketing concepts.

Understanding Digital Marketing Basics

Here are some basic things you need to know about Marketing;
* Why do you want to learn Digital Marketing?
* What is Digital Marketing?
* How Marketing works?
* Why people do digital marketing?
* What is the objective of learning Digital Marketing?
 
Basic Concept of Marketing like;
* Traditional Marketing
* Selling Concept
* Product Concept
* Production Concept
* Societal Marketing Concept
* Marketing before and now
* Study these principles:
  • Goodwill & Reciprocity
  • The weight of status
  • The value equation
  • Scarcity & urgency
  • The 80/20 rule
  • Anchoring Bias
  • Marketing + Psychology
 
Types of Digital Marketing:
1) Organic Marketing covers;
       * SEO
       * Email Marketing
       * Personal Branding
       * Your social connections
2) Paid Marketing covers;
       * Google ADs/Search Engine Marketing (Google ADs, PPC)
       * Social Media Marketing (Fb, Insta, LinkedIn etc.)

Step 1. Learn Basics of WordPress

Let me tell you why you need to know basics of WordPress;
  • Almost 60% websites are built in WordPress
  • After learning basic WordPress you will know many things like landing page, keywords, content.
  • This will help you to make marketing strategy where your user will go after checking your ad or organically finding you
As most of the website you will be doing SEO for you will have to have ideas on;
* How Website works
* How SEO plugins work & optimizing website for different things in marketing
* How to write SEO friendly content writing or to grab users attention etc
 
Note: You are not suppose to be pro at WordPress Design or Development, just the basics will do wonders in digital marketing.
Note: Do not spend more than 1 or 2 days on WordPress except if you go with SEO then you will have to dig deep

Step 2. Search Engine Optimization (SEO)

  • Keywords: Learn how to find and use keywords effectively.
  • On-Page SEO: Optimize titles, headings, and content.
  • Off-Page SEO: Understand link building and social signals.
  • Technical SEO
Hire Marketist for SEO Services
Note: After learning complete SEO you can start providing these services to people so that you could begin earning from your skills.
Now you may ask how?
Before we move to step 3:
* Start Freelancing
* Go to fiverr.com/Upwork
* Sign Up
* Create Effective gigs
* Wait for clients’ messages
* Begin getting projects

Step 3. Learn Canva:

Canva is very powerful design tool, on which you can design any type of post including;
* Social Media Posts
* Web Design images
* Ready made templates
* Scheduling posts 

Step 4. Content Writing:

  • Content Creation: Learn to create engaging blog posts, videos, and infographics.
  • Content Strategy: Develop a plan to distribute and promote your content.
  • SEO Friendly
  • Blogs/Articles
  • Web Copies
  • Emails 

Step 5. Google ADs/PPC

Complete Google ADs;
  • Search Campaigns
  • PMAX
  • YouTube
  • Display ADs
Reporting;
  • GA 4 (Google Analytics)
  • Google

Grow your business with Our Google ADs and PPC Services

Step 6. Social Media Marketing:

  • Platforms Overview: Get to know major platforms and their audiences.
  • Content Planning: Create a content calendar and understand the basics of social media advertising.
  • Social Media Management (Manage Social Media for yourself & clients)
  • Social Media Marketing (PAID Ads)
  • Profiles Optimization
     
    Grow your Social Media Marketing & Management Services

Step 7. Email Marketing:

  • Building a List: Learn techniques to gather subscribers.
  • Crafting Campaigns: Understand how to create effective email campaigns and measure their success.
  • Writing emails
  •  Email Campaigns
  •  Generating potential leads
  •  Informing existing clients
  •  Measure results 

Step 8. Pay-Per-Click Advertising (PPC)

  • Google Ads: Basics of setting up and managing ad campaigns.
  • Social Media Ads: Introduction to Facebook and Instagram advertising.

Step 9. Analytics and Measurement

  • Google Analytics: Dive deeper into analyzing traffic and user behavior.
  • Key Metrics: Understand important metrics for measuring success.

Step 10. Other Skills:

  • Communication Skills
  • Business Development Skills
  • Freelancing
  • Growing Personal Brand
  • Team Building
  • Project Management
  • Outsourcing

FAQs about Digital Marketing Roadmap PDF

What is the future of digital marketing 2024?

I believe the future is of Digital Marketers including Influencers and people who do Digital Marketing. The rise in AI and mobile users is key factor in growth of businesses.

Is digital marketing a good career in 2024?

The demand of skilled Professionals of Digital Marketing has increased and it is top skill to learn in 2024 or in upcoming years. Digital Marketers will be the next millionaires.

Will AI take over digital marketing?

No, AI will not replace but will increase professional Digital’s productivity Marketers.